The agriculture and farm business is one that never really goes into the background. From organic products to processed foods, the agriculture and farming industry plays a huge part in the way we live our lives. Since the demand is high for farm produce, the competition is also quite tough. This is why, as a farm and agro-business, you have to make your mark.
How do you this?
Well, one of the most basic steps that you can take towards establishing your brand is getting an impressive logo design. This is how you catch the customer’s attention from the very first time they see your product. In order to visually engage your target audience, you have to focus on the design of your brand identity. It has to be something that captures the imagination of the customer and gets your message across as clearly as possible.
In the words of Saul Bass, “Design is thinking made visual.” If you are able to make this happen, then your farm logo will be truly amazing! Keep reading to find out all you can about this.
Know Your Design Elements
It is important in every process that leads to the creation of something for the people involved to be familiar with the design elements. When it comes to designing highly appealing farm and agriculture logos, this cannot be stressed enough. You should have a basic knowledge of the design elements such as color, fonts, symbols and imagery that works best for branding and marketing. All of these should not overpower or overcrowd the message you want to send out to your customer.
Focus on your Specialty
As a business in farming, your specialty should be highly visible in the logo graphics. For example, if you have a fruit based farm or a dairy farm, the brand identity design can be focused around it. It becomes a lot easier to convince your target audience to invest in your produce and items in the market. Once you are aware of the specialty you want to use for your farm branding, you will be able to avoid a few common mistakes. There are some farm logos which show goats or chicken, and they have nothing to do with either of them. These are just images that people usually identify with farming but if you really want to stand out, you have to come up with your unique specialty.
Color is Vital
A major part of the success of a logo depends on the colors used in its design. At times, the brighter the colors, the more appealing the icon, while for some businesses, the opposite can be true as well. Usually, as a farm business, you might want to go for colors such as green, brown and yellow. These are known to instantly connect with the customer, bring out positive feelings and associate closely with nature. The use of colors in logo design for effective marketing and branding is prioritized by every expert in the field. In fact, some say, that ‘color can make or break your design.’
Be Relevant
In order to have an impressive brand identity design, you need to be as relevant as possible. While it has been mentioned above that color is the most important part of your logo, sometimes, you also have to decide where not to use it. For instance, if you are an organic farm, then the less is more strategy brings the most favorable results. You can choose to have the design in monochrome or just as a letter or word mark. Become familiar with industry trends and what works best in catching the eye of the audience. When it comes to organic produce, you are pitching a lifestyle to the audience, so you have to capture their imagination with that. Having a logo that can be used in digital advertising campaigns as good as advertising offline will be relevant to your 21st century farm business.
Consider all Platforms
Basically, when you are putting out your farm logo in the market, you have to consider multiple platforms or media where it will be present. Think of it this way-does the design look just as good on a billboard as it does on your packaging? If you want to turn your brand into a well-known name and be recognized everywhere, then consider this. Your logo should be one which attracts attention on both print and digital platforms. It might also go on your tractor and other farming equipment so keep that in mind as well.
Be Original
Now, this might come across as something that has been said enough but it is what matters in the end. As a farm business, you have a lot of competition in the industry, which means that you cannot be like the others. You have to show through your identity that you are a step ahead and offering something that the customer cannot get anywhere.
